04 — Software Design & Development
Retail Platform Redesign
A concept redesign focused on the two moments that decide whether a retail platform converts: discovery (can people find what they didn't know they wanted) and checkout (does anything get in the way once they've decided to buy).
“Most of a retail site doesn't decide whether it converts. Two moments do.”
The approach
Most retail platforms lose people in two moments: they can't find what they want, or checkout gets in the way once they've decided to buy. We'd focus research and design almost entirely on those two moments, rather than spreading effort evenly across the whole site.
- Discovery flow rebuilt around real search behavior
- A checkout with fewer, clearer steps
- Research-led prioritization, not a full redesign
Concept projects shown to illustrate our range — case studies from real client work are on the way.