Local Political Party Website & Digital Toolkit
Website design and development, a tri-fold print brochure, and ongoing social media management for a local political party in Sweden, including UX writing across the site and campaign materials.
Brand Strategy
The party formed when two local parties merged, on the belief that their combined strengths make a stronger case for the community's future than either could alone. That belief carries through everything: a local party for neighbors, built around open dialogue and decisions grounded in what residents actually need, from the largest town to the smallest villages.
Brand Identity Design
We designed around that shift, keeping the people the party needed to reach in mind. Community and nature photography carries most of the visual weight, with a deep violet header and pale lavender highlight blocks keeping headlines legible over the imagery without covering it up. A single black pill button for the one action that matters, joining, and a simple circular mark keep the rest of the system quiet.
Brand Experience Design
The identity, tone, and layout stay consistent across the website, Facebook, and Instagram, so every post and page reinforces the same brand instead of diluting it, and that consistency is what makes the party feel established rather than improvised. The UX does the same work from another angle: plain, neighborly language and information organized by area rather than policy category lower the barrier for residents to actually engage, instead of wading through jargon to find what applies to them.
Color Palette
The site runs on WordPress, we maintain the website as well. It's built as one cycle rather than three separate channels: the website sets the message, social posts carry it out to where people already are, and the print templates bring it back into the physical world, so every touchpoint reinforces the same campaign instead of running on its own.